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Web site design is a fascinating area - not entirely in the realm of graphics design but also of flow, navigation, appearance, and content. But web site design is, in and of itself, a powerful marketing process. If you place your web site side-by-side with a competitor, and both of you offer the same product in the same way at the same price, the company that will win the customer over will be the one that, through its design, communicates to the customer that there is an implied added value in their choice. "Internet] Marketing is not a battle of products but a battle of perceptions" (The 22 immutable Laws of Marketing by Ries & Trout) |
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